Shopping Cart Strategies for Maximizing Revenue

Page Title Tags

Page title tags are the first impression people will get from your website. Shipping rates and specials are improtant to put into the title.

Mine Your Site Search Statistics

One area that is seeing increases in sales is from site searches. Investigate if your site search is buyer friendly. If you see problems or something you don't like, fix it! Imrpovements to site search may require some technical know-how to implement, so don't be afraid to get help. Also make sure that every search on your site is logged for future reference into buying patterns.

Buy Button versus Add To Cart

The text on an "Add To Cart" button is very important. "Add To Cart" seems to work best. Studies indicate that buttons saying "Add To Cart" are way more effective than "Buy Now".

Get Testimonials

Add testimonials near the Add To Cart and Checkout buttons. Consistently collect testimonials from your satisfied customers. Offer customers incentives to give testimonials.

Free Shipping Specials

Offer free shipping if your business model allows it. Free shipping on the internet is king. However, not all free shipping performs as well. Free shipping with conditions seem to work more effectively at converting buyers than does universal free shipping.

Stock Information is Important

Anything you can do to create a sense of urgency is important. One strategy is to let the buyer know how many of a particular size or color is left.

Company Policies: Clear and Simple

Create clearly worded policy pages. The absence of a clearly marked and worded company policy around information, returns and privacy will raise concerns in your buyers.

Above The Fold

People do not scroll! Buttons should all be above the fold. CoreMetrics says that if the final Submit button is above the fold, shopping cart abandonment will be dramatically reduced.

Traditional Product Descriptions

Traditional sales are not dead. Retool your product descriptions to describe benefits, rather than rely on the manufacturers description. For example: "Johnson's Baby Shampoo 5oz" is a bad description that doesn't say much about the product.